🔗 Why posting links on your Page's Facebook is problematic

facebook Feb 28, 2023

Meta (Facebook/Instagram) has released their Widely Viewed Content report and there was one fact in there that really stood out for me.

92.5% of all content viewed in the USA last quarter on Facebook did NOT include a link to a source outside of Facebook.

I have been saying this for a loooong time, but I think this really shows how the algorithm is not favouring links that take people away from the platform.

Of the links that were clicked, most related back to Youtube, Tiktok, Gofundme or a major news site. 

I see not-for-profits and businesses sharing way more links to external sources than they should be and a lot of the time there is no real context to the post or motivation to make someone click.

If you're going to share links on Facebook, make sure it is important, your post makes it really motivational for someone to make that click and it benefits your key goals.

Otherwise, consider instead how you can make the content or the post native in the platform instead. Your reach in the feed will thank you.

P.S. If you're struggling to find content to post that aren't links, check out my on demand class Creating Effective Social Media Content

Get this weekly blog direct to your email!

i will never sell your information, for any reason.

Follow Alecia on Social

Other recent blog posts

Build a loyal community (on a shoestring budget)

Jun 04, 2024

Tired of being the "Best Kept Secret"? Let's change that

May 27, 2024

I was a record label manager at 21 & other wild adventures 📚

May 13, 2024

🚨 Warning: Nonprofits are losing Meta account access

May 06, 2024

The 1 post your content strategy is missing

Apr 29, 2024