CONSULTING THAT MOVES YOUR MISSION FORWARD
Practical strategy. Clear messaging. Systems that save time.
If your organisation is doing incredible work but your communications feel inconsistent, reactive, or hard to sustain — it’s time to change that.
I help nonprofits and impact-driven organisations create clarity, confidence, and communications that actually work.
The result? A strategic roadmap your team can use straight away, supported by practical tools, training, and confidence to deliver.
Let's chat with a free consulting call. 👇
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Sample consulting projects
Here’s what strategic clarity and storytelling look like in action. Clear strategy and storytelling have helped other organisations like yours grow their impact.
Marketing Strategy Project
The Victorian Roller Derby League wanted to turn its organisational strategy into a practical marketing roadmap that could grow revenue, membership, and visibility. Using the StoryScience framework, we built audience avatars, refined the brand story, and developed a detailed, evidence-based plan to engage members, attract sponsors, and tell a story of empowerment and belonging. Within two months, VRDL’s new narrative helped secure over $200K in grant funding and boosted program participation across the board — proving the power of a clear story and strategy built from the inside out.
“Social Simplified” Strategy Lite
The Australian Childcare Alliance WA needed a light-touch, practical marketing refresh to reconnect with childcare owners and strengthen its online voice. Through a “pocket project” version of StoryScience, we streamlined their setup, built clear audience avatars, and developed an easy-to-follow content structure. The result was a simple, confidence-building social plan that gave ACA WA clarity, consistency, and capacity — helping them show up authentically and regularly without adding to their workload. This mini strategy gave the team a trusted roadmap for connecting with members and showcasing their value.
Marketing Strategy Project
CISVic (Community Information & Support Victoria) wanted to raise awareness, strengthen government relationships, and grow its membership through a unified marketing strategy. Over eight weeks, we worked through StoryScience to create clear priorities, audience avatars, messaging frameworks, and campaign concepts that positioned CISVic as the leading compassionate voice for community support in Victoria. The resulting strategy gave the organisation measurable marketing goals, consistent storytelling, and the confidence to engage stakeholders with purpose — setting the stage for stronger partnerships, advocacy, and long-term growth.
Brand Story & Audience Strategy Project
Advocare, WA’s peak body for older people’s rights, wanted to modernise its brand story and social media presence. Using StoryScience, we created audience avatars, refreshed their narrative, and developed four content pillars to guide authentic, purpose-driven storytelling. The strategy reframed Advocare’s communications around empowerment, dignity, and respect, while mentoring sessions helped the team embed the new voice confidently. The result was a clear, empathetic storytelling framework that positioned Advocare as a leading voice for ageing well and older people’s rights in Western Australia.
Your Story Could be Next
If you'd like to see yours as the next success story, book a free 20-minute consultation to discuss your project.
What You’ll Gain From Consulting
By the end of our work together, you’ll have:
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A 12-month communications strategy and roadmap built for your goals and capacity
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Clear, consistent messaging and brand voice that unites your team and channels
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Audience avatars and storytelling frameworks that make your content connect
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Custom tools, templates, and systems that save hours each week
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Reporting dashboards and metrics to measure success
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A shared sense of direction and confidence across your whole organisation
Who This Consulting Is For
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Nonprofits and social enterprises ready to grow visibility and impact
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Marketing or communications teams who need expert guidance without expanding headcount
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Boards and CEOs wanting strategy aligned to governance, culture, and risk
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Peak bodies and associations managing multiple audiences or programs
If you’re passionate about purpose but stretched for time or clarity, this is built for you.
Why work with me?
Here’s why nonprofit, social enterprise, peak body and government organisations choose to work with me.
Nonprofit-first expertise – I’ve worked globally with charities, associations, and impact businesses, so I understand the realities of tight budgets, volunteers, and complex stakeholders.
Strategy you’ll actually use – No complex documents full of theory just gathering dust. Expect crisp plans, ready‑to‑use guidelines, AI-trained assistants, and clear next steps.
Time back for your team – I design clear plans with guardrails that remove wasted time and guesswork, so people can focus on executing mission.
Board & governance lens – I bring a governance‑aware approach to risk, culture, and accountability. This also means I focus on real-world outcomes, not marketing for the sake of likes or clicks.
Partnership, not paperwork – Consulting with me is a collaboration. We’ll co-create solutions your team believes in, not just a report for the shelf. Although the bulk of the heavy lifting stays with me.
How My Consulting Works
Every project follows a proven framework from the first conversation to final delivery. After your free consultation, we map a clear scope, book your KickStarter session, and then meet weekly through an 8-week transformation process.
The StoryScience™ Method is the backbone of that journey — built around three phases: Clarity, Strategy, and Implement.
Book Your Free 20-Minute Consultation Now
Amy Blundell
Edith Cowan University
"Alecia really helped us to clarify and understand our audiences, to reposition our story and define some strong content pillars for us to use across our platforms.
"Alecia has an incredible amount of knowledge on social media and digital marketing tactics that she shared in abundance and gave us some really practical recommendations to move forwards with. We have gained a lot of confidence from working with Alecia and it feels great knowing that we can pick up the phone or shoot her an email for advice that we trust."
Linda Phompak
Val.Ai
"We had the pleasure of working with Alecia, her ability to extract the essence of our startup and translate it into a clear, comprehensive marketing strategy and plan was impressive.
She is not only personable and easy to work with but also an excellent communicator.
We had full confidence in her ability to lead this project, and the results speak for themselves. We are greatly satisfied with the outcome."
Daphne White
Shine
"We used Alecia Hancock Consulting to help us build a digital roadmap for our brand and to share our organisation's story in a professional and effective way.
We are now better positioned and have more confident with our digital marketing to meet our organisational goals.
"I would highly recommend Alecia to other not for profit organisations who need assistance with digital marketing and social media."
Tamsin Young
VRDL
"Only 2 months after we received our strategic marketing plan, our new story helped us win a $200k grant. That was huge for us! We also secured a $9k Stronger Communities Grant and a $10k commitment from a private donor.
We also smashed our goal to increase participation in our Learn to Skate program and we have already registered 30 new juniors and adults, providing an extra $12k in revenue per year.
What a gift your tutelage has been. Thanks for being my back pocket expert!"
Emma & Evie
Advocare
"Working with Alecia was such a valuable experience for our team. She helped us see our story in a new light by honing us in on who we’re talking to, how we want to sound, and what makes our message connect.
The process gave us practical tools and renewed our confidence to communicate in a way that feels more authentic to Advocare’s purpose. We now feel we have a clearer voice and direction with a meaningful content strategy, and storytelling framework that makes our work on social media and beyond so much easier."
Tracey Swadling
CISVic
"We knew our messaging and visual identity did not fully reflect the depth and impact of our work, but we were unsure how to shift that. Alecia helped us clarify how we see ourselves and how we communicate our story.
Her practical advice, strategic insight, and well-designed tools have transformed the way we approach marketing and stakeholder engagement. The process was collaborative, thoughtful, empowering, and exciting! She took the time to truly understand our organisation and its values, and guided us in expressing those clearly and confidently."
Hello, it's nice to meet you 👋🏻
Strategy meets storytelling — with heart, humour, and a whole lot of purpose.
I’m Alecia Hancock, and I am a communications strategist and consultant who helps nonprofits and impact-driven organisations tell stories that inspire action and create systems that actually work.
For more than a decade, I’ve worked with charities, associations, and social enterprises across Australia and beyond — helping teams find clarity in the chaos, strengthen their marketing, and communicate with confidence.
My approach is practical, transparent, and deeply mission-focused. I combine real-world marketing expertise with an understanding of how nonprofits operate — tight budgets, volunteer-led teams, and the constant juggle of time and priorities.
Clients tell me I bring clarity, calm, and momentum — along with a healthy dose of laughter.
If you’re ready to simplify your marketing, align your team, and move your mission forward, you’re in the right place
Dan Bentley - Impacto Consulting
"Before working with Alecia, we were struggling to really nail our marketing for our target audience. We had tried lots of different things but we weren’t getting much interest from the content we were putting out.
"Alecia helped us to get clear on who our customers really were and she then helped us to create messages that would resonate with them.
"We then updated our marketing material with a few of these messages and tweaked them based off of the feedback. Over the coming weeks we saw an increase in our engagement with our marketing. Gaining over double the amount of leads that we were getting before.
"Alecia’s work really helped us to get clear on what was important to our customers, to put ourselves more into their shoes and then craft messages that would really resonate with their challenges and required solutions."
