LinkedIn feels weird lately? Here’s why (and what to do)

If LinkedIn’s been feeling a bit… off lately—you’re not imagining it.

Here’s what’s actually going on—and what your organisation should do to stay ahead of the curve.

LinkedIn is resurfacing old posts. On purpose.

Nope, it’s not a glitch. LinkedIn tweaked its algorithm in June to spotlight content that’s useful, not just recent. So if your post is packed with value (think: expert tips, helpful tools, job wins), it can pop up again and again.

 What this means for you:

Forget obsessing over “perfect timing.” Create content that’s bookmark-worthy. The kind people save, share, and forward to their CEO. That stuff lives longer—and works harder.

Carousels are stealing the spotlight.

According to new stats from Buffer, carousels (yep those swipeable PDFs) get 278% more engagement than video. Meanwhile, creators are posting more video content that ever before - all while carousels are quietly stealing the show. 

What this means for you:

Grab your annual report, project results, or impact stats. Turn them into a scroll-stopping carousel. Extra eyeballs + brownie points from the board? Win-win. 

LinkedIn is your B2B secret weapon.

80% of users influence business decisions. And nearly 60% of B2B buyers trust LinkedIn creators more than other platforms. 

 What this means for you:

Trying to connect with partners, funders, corporate allies or board members? LinkedIn needs to be part of your plan. It's not just for job seekers anymore, it's the home of decision makers.

 Beyond likes: New metrics, real impact.

LinkedIn’s introducing tools to track leads, profile views, and conversions—not just vanity metrics.

 What this means for you:

Measure what matters. Track the stuff that actually fuels your mission—like donations, sign-ups, and intro calls. 

Bottom line?

LinkedIn is still where the grown-ups play. And now, it’s finally making room for nonprofits to shine—if you know how to work it.

Want to turn your LinkedIn into a lead magnet for your cause?

Join me inside The Training Vault. There’s a full class waiting for you on exactly this.

Cheering you on,
Alecia