Nothing to say? Say this!

May 19, 2025

You know that feeling when your content calendar is emptier than your inbox on a Friday afternoon?

You’ve posted the team photo.
You’ve thanked the volunteers.
You’ve shouted out the event.

…And now you’re staring at the screen thinking: What the heck do we even say next?

Here’s the truth: most of the time, it’s not that you have nothing to say.
It’s that you don’t have a system to help you find the gold that’s already sitting inside your organisation.

The story in that case study your colleague shared.
The quote from a beneficiary that made you teary last week.
The moment your team hit a milestone that no one outside the office even knows about yet.

Great content isn’t pulled out of thin air—it’s pulled out of real life.

So if you’re feeling stuck, try this:
Pick one thing your organisation did last week, and ask:
“What problem did this solve, and why did it matter - even to just one person?”
That’s your post. That’s your email. That’s your story.

You don’t need 30 ideas.
You need one great one that connects.

Plus a system to make sure you never run out of content ideas, instead you can focus on making the most strategic choices. 

Talk soon,
Alecia

P.S. And AI can be that ultra-budget sounding board that will get you over the content blank hurdle every single time (without sounding like a robot). If you want to fix this problem permanently, there are just 3 spots left in the Smart NonProfit AI Lab pilot.

I'll help you build the Custom GPTs in Chat GPT that will automate your marketing once and for all. Check it out here. 

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