The most comprehensive program for confidently building your awareness, fundraising or volunteers using social media.


The Social Media Strategy School is the only implementable program of its kind that not only shows you exactly how to create your customised social media strategy - but how to put it into action to grow the impact of your organisation.

Before I Tell You All About This Life-Changing Program, Let's Talk About Who This Is Really For...

You are passionate about your role and want to learn how to get the results with social media you feel that you should or could be getting. You want to build an online community for your organisation that will impact infinitely more lives and achieve your goals, whether that be raising awareness, money or finding more vital volunteers.

Whether You're...

  • a communications / marketing coordinator or manager that knows creating a Social Media Strategy is your ticket to helping more people, creating time freedom and reducing the pressure of your role
  • working in admin or operations and have been handed responsibility for social media and need a roadmap of what to do
  • a budding social entrepreneur who wants to build a new social enterprise the right way from the start with a Social Media Strategy and easy steps to follow
  • part of a marketing team (or doing this on your own) and feel like you need to upskill your social media knowledge to increase your confidence that you do know how to do this (we believe in you!)

You're in the right place and I'm going to tell you exactly how The Social Media Strategy School will give you the tools, inspiration, and unparalleled support on your journey to creating your organisation's Social Media Strategy.

By the end of this course, you will have:

  • Nailed down your Social Media Strategy (instead of spending yet another year just thinking about it)
  • Determined the right goals for your organisation. Every organisation is different - you need to know how to structure goals the right way for you and know what the right goals feel like. We'll dive into how to set goals and work through the key goal decision stages, so you can understand the importance of your audience journey.
  • Identified the right target audience and know where to find them. What is an audience avatar and how do you create them for your organisation? We will take you step by step through this process and ensure that you have the answers to the 5 most important questions when looking at your audience.
  • Decided on the right social media platforms to make the most of your time and effort. Your time is precious which is why it is important that you do not waste it on platforms that will not provide the results you need. You will be provided with all the data and information you need to make the best decision for your organisation's goals and strategies.
  • Created a Content Planner. We will take you behind the scenes and de-mystify content creation. You will discover content creation strategies that will save you both time and resources.
  • Attracted people to your organisation (or be well on your way with a plan to get started). We will show you various ways that you can attract your ideal audience to your organisation using both organic and paid resources.
  • Measured & monitored your progress. It's one thing to have a Social Media Strategy but you need to make sure it's working. We will give you the tools to monitor your progress and tweak your strategy to ensure that the impact of your organisation continues to grow into the future.

Travis Fitch
- 12 Buckets

"I was able to immediately apply what was learned and saw immediate effects, including increased Facebook Page likes and augmented engagement with our social media content."

Enrol in 
Social Media Strategy School 

12 Monthly Payments



One-Time Payment



Full participation in The Social Media Strategy School is applicable for 7.75 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Just some amazing previous students of Hancock Creative

"We started advertising for leaders before we started with Hancock Creative and the success was quite limited. Now we get less leads coming in, but they are converting at a much higher rate. So, the conversion before was say 1% or 2% and now it's gone up to more like 60%. That's a fabulous result in terms of volunteer recruitment."

Sasha Wasley, Girl Guides WA

"This is an amazing product for a not-for-profit audience and I've been in the game for 30 years and I've never seen anything like it."

Trish Van Leeuwen, International Netball Federation



"What is great about these programs is being guided through how to create really engaging and compelling content that you know is going to have a great reach with your social media audiences and even beyond that."

Felicity Vaughan, Lifeline WA



MODULE 01 - Roadmap

Here's why it pays to learn from someone who's gone before you - I know exactly where most students get stuck in the Social Media Strategy planning process. In this module we are going to break down our 7 step process so you completely understand where you are going and how you are going to get there.

We'll start setting you up for success by getting some big decisions out of the way so you can decide on the type of strategy that will work best for your organisation AND what to avoid.


  • Learn what is a good strategy AND what strategies to avoid. See what strategies are working for other organisations like yours.
  • Make a decision about the strategy that best suits your organisation. We can't wait for you to make this decision and we will give you all the information you need to do it.
  • Map out your entire program plan so that you know right off the bat when we are going to cover what and when, instead of letting the feeling of overwhelm drain all your energy and motivation.
  • Analyse where you are right now - set benchmarks and data so when you get to the end you can see just how far you've come.

MODULE 02 - Goals

 There is nothing worse than investing time, energy and money into social media, only to find out that it hasn't produced the results you need for your organisation. Yet, this is the nightmare that most people find themselves in when they are just sending content out into the social media universe ad hoc.

What you really need is to know what the goal of your social media actually is. What is it that your organisation needs in order to increase impact and how can you create smart goals that support this?

In this module we are going to refine and decide your goals. They are going to be specific and measurable and you are going to have confidence that by aiming for them you will take your organisation in the direction you need it to go.


  • Learn the different types of goals and which are right for your organisation. Don't waste your time any longer. Set clear goals that are achievable and measurable, find out what the right goals feel like and take your organisation on the path to success.
  • You will set your goals. Once you know what goals are right for you we will get straight into setting them and you'll be able to tick this box as complete
  • Understanding decisions. Once you have your goals in mind, we're going to walk through the 4 stages of a decision and how you can get your audience making the ones you need to achieve your goals.

MODULE 03 - Audiences

 Raise your hand if you have this problem: You are so busy trying to make sure that your message reaches everyone that you end up talking to no-one.

Yep. Totally get it. I think a lot of us can honestly say we have been there before.

In this module we will work through why it's not possible to talk to everyone and show you that this is okay. We will got through exactly what data you need to develop your ideal audience avatar and you will go ahead and create yours.


  • Learn why you can't talk to everyone and why that's okay. Narrowing your focus is how you gain traction and results on social media and we will show you why.
  • Create your ideal audience avatar. You will delve into your audience data to create your unique audience avatar.
  • Understand how to implement your ideal audience avatar to achieve results. You have an ideal audience avatar now but how do you use it effectively - our implementation steps will get you heading in the right direction.

MODULE 04 - Channels

MODULE 04 - Channels

Now that you have determined who your ideal audience is, it's time to know where you are going to find them.

Choosing the right social media channel can be scary. There are a lot of factors to take into consideration including the depth of knowledge needed, the time and resources to manage the channel, as well as what the opportunities on each channel are.

We will help you to work through each platform - determining the pros and cons for your unique situation - so by the end of this module you will have confidence in the channels you have chosen for your organisation.


  • Choose the right social media channel for you. Not all social media channels are created equal. You will work through the pros and cons of each to decide which channels are right for you.
  • You will look at the opportunities of each channel. It is likely the channels can be leveraged in a way that you hadn't thought about before, opening up new opportunities for your organisation.
  • Understand the resources, costs and maintenance requirements of your channel. There's no going into this with our blinkers on. We will discuss all the ins and out so you have full clarity and can make confident decisions.

MODULE 05 - Content

 This module is worth the cost of admission alone. In it, you'll learn everything there is to know about creating effective and engaging social media content. These are our tops tips and encompass everything we have learnt working with thousands of not for profit organisations.

From our storytelling guidelines, resource library creation, content repurposing, scheduling and more - it's ALL inside this module.

Even if you have never written a piece of content before, this module will break the whole process down into simple, easy-to-execute steps that will finally make you feel confident about writing engaging content for your organisation.

I promise you that as long as you're committed to developing this critical skill, I'll arm you with the techniques and strategies needed to deliver like a pro, and gradually you will build up your content engagement rates to industry-leading levels.


  • Implement the storytelling framework I've developed and perfected after working with thousands of not for profits over the past 10 years.
  • Learn how to leverage multiple media formats. Your content will be next level once you implement multiple media formats including video.
  • Create a content planner. Planning content is the number one way you can save time and effort. You will learn the benefits of content planning and the ideal way to schedule content.

MODULE 06 - Growth

 Now that you have done all the hard work it's time to make sure you are attracting more and more people to your organisation.

Unfortunately sometimes this is the point at which people stop. We are here to loudly say - you're not finished yet!

This is the part where you can get creative but utilising different attraction strategies, collaborations, influencers and paid features to amplify your message louder and louder.


  • Discover the multitude of attraction strategies available to you. Not only will you find out about these different attraction strategies you will decide which ones you are going to implement for your organisation.
  • You will develop an engaged audience. Once you've decided on your attraction strategies you are going to implement them and test, test, test them on your audience to pinpoint the exact strategies that work.
  • Delve into the world of paid social media advertising. We'll show you how to get the most bang for your buck and the top mistakes to avoid!

MODULE 07 - Measure

 By module 7 the finish line is in site. You'll now learn how to pull everything together you've learnt and decided so far and implement on your strategy.

This is going to include measuring & monitoring your success, as well as learning how to tweak and adjust your strategy as you go so you are achieving the goals that you set for your organisation.

We'll set you up for success by working through your analytics and engagement data and by developing a risk & response management plan so you are ready for anything.

Finally, you'll create a plan to review and update your Social Media Strategy in the future. This document is a living breathing part of your organisation, so you need to look after it and give it a bit of love in order to reap the rewards.


  • Determine the analytics and engagement data you are going to monitor. Not all data provided by social media analytics is easy to decipher or necessary to review. We'll show you what you need to know to make sure your strategy stays on track.
  • Develop your risk & response management plan. Nearly all of us have heard of something going wrong on social media - having a risk & response management plan means you do not have the added stress and pressure of working out what to do in a moment of panic - because you have already done the hard work.
  • Create a future plan to review and update. A social media strategy only works if you follow it. Things often change and your strategy will need to change with them. You'll create a plan so your strategy always remain front of mind and your eye on the goal.

When you enrol, you'll receive:


(AUD $2,750 Value)
  • 7 Implementation Modules showing you literally EVERYTHING you need to do to create your organisations Social Media Strategy
  • Step by step guides to help you go from social media unease to social media confidence. Throw out that self doubt and pick up these guides that will have you creating engaging and strategic social media content in no time at all.
  • Dozens of downloads, cheatsheets and materials. We've thought of everything you need to build the foundation of your social media community and keep it growing over time. We've included them all for you in easy to use downloadable formats.

Plus this great bonus to help you generate unstoppable momentum (and keep it):


Access to our Private Social Media Strategy School Facebook Group for Members Only

Get unstuck in a matter of minutes and maintain your momentum right through until your strategy is complete

(AUD $997 Value)


What You'll Get:

  • An active and highly supportive Facebook community with fellow students, Alumni Ambassadors and Team Hancock to make sure that you get unstuck in a matter of minutes instead of weeks.
  • A space to overcome isolation and constantly refill your motivation tank by connecting with other social media co-ordinators and managers who "get" the journey and are here to help you cross that finish line.
  • Once you complete your Social Media Strategy, you'll move into my Alumni Private Facebook group.

Enrol in 
Social Media Strategy School 

12 Monthly Payments



One-Time Payment



Full participation in The Social Media Strategy School is applicable for 7.75 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Plus You'll be Backed by a Risk-Free 90-Day Guarantee

Let me say this upfront.

The Social Media Strategy School is the most comprehensive, step-by-step program for not for profit social media co-ordinators, managers, and social entrepreneur's (not to mention people who've been handed the reigns of their social with no training!) who are excited and COMMITTED about creating their organisation's Social Media Strategy this year.

Our community is highly-curated and filled with helpful, motivated, and super-supportive members who are creating their social media strategy. When you join you will be part of this special group.

Now here's the kicker.

By the end of 90 days, you'll have received access to everything you need to create your Social Media Strategy.

If you join The Social Media Strategy School and if you do the work and show me that you've implemented, you've set up your strategy, you've had a go and you're not getting any measurable return across your social media, simply reach out and we'll refund your investment.


We've got the A's for your Q's

Still "thinking about it"?

You should give The Social Media Strategy School a risk-free shot if you're motivated by any of the following:

You are struggling to do everything and you find yourself often justifying (to yourself or others) why social media is important

Whether you are a social media co-ordinator, manager or a social entrepreneur, you're fully aware that you don't have time to waste. In fact perhaps you actually feel like you do a LOT of work but you can never quite seem to get the results that you think you could or should be getting from social media.

Perhaps you want to spend more time on social media but your manager, CEO, partner doesn't see the benefits yet so you are constantly trying to justify your time.

That's why you're motivated beyond measure to invest the next few months in setting up a real useable Social Media Strategy for your organisation. It's going to help you to feel the hard work you are putting in is making a difference and it will show the importance of social media for your whole organisation.



You are ready to have a plan and stop having to think each day about what to post

Having to think every single day about what to post on your social media is really really tiring, not to mention you're not seeing any results because you are just posting for the sake of posting and you are totally ready to STOP.

More importantly, you'd prefer not to spend the rest of your career in this non-stop cycle flirting with burnout while chanting the mantra of "I don't have time" every time something else pops up on your radar.

You are so ready to put some things aside and invest your time in creating your Social Media Strategy so you can create a bit of breathing room and give yourself time and space to plan and be strategic. You may even get to the point where you can delegate - what an amazing word that it - but that is the power of a plan and a strategy. The ability to delegate because you know that you can provide the direction needed to see the plan come to fruition.



You're so ready to "put in the work"

You see other people succeeding and kicking goals on social media and you want IN.

You're ready willing and excited to roll up your sleeves and get to work. You're not afraid of putting in the effort but what does scare you is "wasted effort".

Because The Social Media Strategy School is the most proven, refined and comprehensive online program for creating a Social Media Strategy for Not for Profits, you have total confidence that every hour you invest in developing and creating your Social Media Strategy will pay off dramatically in the coming months and years.


I personally cannot wait to guide you over these next 12 weeks...

Working with Not for Profits, causes and charities has literally transformed my life. It's my passion and helping you to help others is what I live for.

I've experienced first hand what it feels like to take a not for profit who is performed poorly on social media and work with them to create a vibrant and engaged community, ready to support them at a moment's notice.

More than anything else, I want to share that with you today.

If you are a social media co-ordinator, manager or social entrepreneur of any kind, you owe it to yourself to at least take a risk-free plunge to see what your life could be like with a Social Media Strategy to follow.

To experience firsthand the time and freedom that it provides - and to take real, tangible steps to increasing the impact of your organisation and helping the lives of hundred or even thousands of people all over the world.

Should you choose to accept my invitation, I personally guarantee that these next 12 weeks will be the start of something amazing for your organisation (and for you).

I look forward to meeting you personally inside The Social Media Strategy School.

ALL my best,


Enrol in

Social Media Strategy School 

12 Monthly Payments



One-Time Payment



Register Your Interest for Future Offers & Launches