Tools of the Marketing Trade

WEBSITE PLATFORM

Kajabi

The all-in-one tool, Kajabi has everything you need to build your website, sell a product or service and deliver your marketing content to your audience. They make it SOOO easy to update your website and market and sell anything - it is my top recommendation. 

Landing Page Software

LeadPages

This tool is perfect for organisations who don't have the team or resource to just quickly whip up a lead-generation web page. It can save dozens of hours of work and let you quickly test list building strategies. 

SOCIAL MEDIA SCHEDULING

Agorapulse

Save time, stay organised, and easily manage your social media with Agorapulse. Measure and drive real business impact from your social campaigns-all in one platform. 

SOCIAL MEDIA SCHEDULING & INFLUENCER MARKETING

Later

If Instagram is one of your main platforms, Later is a game-changer. You can visually plan your grid, schedule posts, and even get smart recommendations on the best times to post. It takes the guesswork out of keeping your feed consistent and saves loads of time every week. They also have an influencer marketing arm! It is affordable and will schedule across all your platforms. 

CRM

ActiveCampaign

Automate personalised emails, scale unique customer experiences, and turn leads into revenue. Boost customer engagement by delivering the personalised email, SMS, and digital campaigns your audience wants to see. Automation is the easiest to use I've found and saved me hundreds of hours of work a year. 

SOCIAL MEDIA GROWTH

Manychat

Ever wondered how people send those instant messages when you comment on their posts on Instagram? Manychat is the secret. Automate DMs, comments, and story replies — helping you grow faster without living in your inbox.

Use it to welcome new followers, send instant responses to comments, deliver lead magnets straight to DMs, and even run giveaways that boost engagement. It’s like having a 24/7 social media assistant that drives growth while you sleep.

Accounting Software

Xero

Highly recommend for any organisation who is not formally finance or accounting trained. This system is user friendly, uses everyday language (not finance speak) and there is a huge resource of how to videos and instructions for you to follow anytime you need to figure out how to do something. I'd never use another accounting system again! 

Video Recording & LiveStreaming

Ecamm

The leading live streaming & video production studio built for Mac. Your all-in-one video tool. Whether you're streaming, recording, podcasting or presenting - everything you need is in Ecamm including support for multi-cameras, screensharing and live camera switching!

MARKETING DESIGN

Canva

I can't live without this tool. It helps me design so much of what I use every day in my business. Whether it's social media content or slide decks, Canva has you covered. 

If you're a non-profit you can also download for the free program below!

BRANDING & MARKETING TEMPLATES

Digital Brand Kit

One of the best investments I made was with Nadine and the team at Digital Brand Kit. We worked out the exact design aesthetic for my new consulting brand and I invested in Canva templates for EVERYTHING I'd need for my business from social media posts to slide decks - all customised with my fonts, colours and unique style.

Highly recommend, if you want a quick branding solution or you use Canva a lot and want to save time searching for and customising templates!

AI Calendar Planner

UseMotion

If you're a bit ADHD like me or just need to get really, really organised join me on UseMotion. I input everything on my to do list, how important it is, when it is due and my calendar automatically plans my day. Plus it gives me custom links to embed on my website or on emails so people can book a Zoom meeting with me straight into my diary. Such a time saver! 

VIRTUAL CONFERENCES

HeySummit

Hosting a virtual conference or event? Whether it's a simple fireside chat or a multi-speaker international conference across multiple days, HeySummit is my go to! I've used it to host multiple day events and it made everything so easy from the registrations to the live delivery on the day. 

CALENDAR AND EVENT TOOLS

AddEvent

I've been using this platform recently and have been hooked by their friendly features being the number one "add to calendar" service on the internet and trusted by over 250,000 companies of all sizes and industries!