When should you post on LinkedIn? Answer inside. 🥳

Jan 24, 2024

 "When is the best time to post on LinkedIn?"

While I wish I could provide a one-size-fits-all answer, the reality is a bit more nuanced. Let's break it down.

There is a really simple reason the time I recommend can change from client to client...

Every organisation's answer is going to be influenced by what you want to achieve and who you're talking to. 

Understanding your audience is paramount. A university student about to graduate, studying for exams and looking at work opportunities is going to use LinkedIn differently from a philanthropist with 30 years career experience. 

Who is your audience and how do they live their lives?

Hot tip - don't forget about time zones! Your LinkedIn connections might span different states or even countries. Even if you're posting at the optimal time for your location, it might not align with the schedule of someone following you from Canada or Sri Lanka, for example.

Your goals also really matter. Consider your objectives when posting.

If you want immediate action—like clicks on a link, donations, or video views—think about your audience and what they may be doing. Mornings might be hectic for quick actions, but a well-timed story could still still capture attention.

Now, if I had to pinpoint some general guidelines, there are my three peak posting times:

  •  7-8 AM: People gearing up for the day, quickly checking in as they get ready for their work day. 

  •  11 AM-12:45 PM: Coming up to midday is when we often pop over to LinkedIn and check in or while we are waiting for our lunch. 

  • 4-4:30 PM: When people are wrapping up the workday, they often do a quick LinkedIn check-in.

Experiment with posting at these times and monitor your LinkedIn analytics to see what resonates best with your audience.

Remember, there's no one-size-fits-all answer, so leverage your analytics to refine your strategy continually.

Feel free to reach out if you have any questions or need more insights into social media and digital marketing strategies.

 

Rather learn from a video instead? Watch me talk more about optimal LinkedIn posting times here:

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