What content will show up most in a Facebook news feed?

content facebook social media social media news Dec 23, 2021

Nearly 60% of social media users say they have no idea how Facebook decides what goes into their news feeds.

As people creating social media content for your organisation, it is important for you to understand what does and doesn’t show up on the platform.

Some new research of US news feeds has shown some interesting trends.

The three most common types of content to appear in Facebook news feeds are:

  • Posts without links
  • Posts from friends
  • Posts from a group recently joined


These three types of content make up 87.1% of all their newsfeed content.

Posts from friends and people followed made up a whopping 54.4% of the newsfeed, followed by Groups joined at 17.8%. Content in the newsfeed from Pages made up just 14.9%.

What should you learn from this?


Use links sparingly. Facebook doesn’t love it when you take people outside of their platform. When you do include a link, make sure it’s strategically important and you’ve built good engagement before sharing it.

Quality versus quantity. You’re better off creating less content but making it really impactful. If you only get a small chance to be seen in the feed let’s make sure it’s for something good not just something that was posted to fill space. 

Groups are a big underrated opportunity for causes. Is there a community or audience you can build inside a private group? 


Get this weekly blog direct to your email!

i will never sell your information, for any reason.

Follow Alecia on Social

Other recent blog posts

I was a record label manager at 21 & other wild adventures 📚

May 13, 2024

🚨 Warning: Nonprofits are losing Meta account access

May 06, 2024

The 1 post your content strategy is missing

Apr 29, 2024

The call I never thought I'd get... the plane crashed.

Apr 22, 2024

The Instagram Algorithm: Your 2024 Refresh

Apr 09, 2024