š š¼āāļø The 5 social media myths to throw out in 2023 š š¼āāļø
Apr 03, 2023
There are SO MANY social media myths out there in the world, but some are hurting your marketing more than others.
Here are the five that I am seeing damaging nonprofits the most often right now.
#1
MYTH: You must be on every social platform.
TRUTH: You're better off doing one platform really well, then doing many poorly.
#2
MYTH: It's important to lock down the ways people can interact with us on social.
TRUTH: The second you do that, your social media is no longer 'social'. If you aren't there to have a conversation, you're better off not being there.
#3
MYTH: If you want more engagement, post more often.
TRUTH: Posting consistently is more important than frequently. Most my clients are getting great results on 2-3 posts per week.
#4
MYTH: Third-party scheduling tools will reduce your reach.
TRUTH: This is outdated. Research released more recently shows no real difference between the two - but scheduling will save time and offer better analytics.
#5
MYTH: More likes on your account means a more successful organisation.
TRUTH: You're better off having the RIGHT followers, who actually take action to support your cause than having a lot of followers that you have to monitor and maintain.
I hope these resonate for you and help you take a look at your social media a little differently this month.
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