Should Charities Use Social Media Scheduling Tools? YES! Here's the Scoop

Apr 05, 2024

 Let's be honest, managing social media for your nonprofit can feel like a full-time job in itself. Between creating content, responding to comments, and staying on top of trends – it's a lot to handle! But what if I told you there's an easy way to streamline your social media and save precious time? The secret weapon: third-party scheduling tools.

Busting the Myth: Do Scheduling Tools Hurt Your Reach?

In the past, tools like Hootsuite, Buffer, and Sprout Social might have gotten a bad rap. There were rumours that social media algorithms would ding your reach if you didn't post directly within the platforms themselves. But fear not! Those days are gone. Now, the difference in reach is too tiny to even worry about.

Benefits Bonanza: Why Scheduling Tools Rock for Nonprofits

So, why bother with scheduling tools? Here's the awesome stuff they can do for you:

  • Become a strategy superstar: Scheduling forces you to be more intentional about your social media. You can map out your content calendar and make sure it aligns with your big-picture nonprofit marketing goals.
  • Teamwork makes the dream work: More people can get involved! Since everything is in a centralised scheduling tool, you can easily manage contributions and approvals.
  • Repurpose like a pro: Easily tweak content to fit different channels, saving you tons of time.
  • Gain the eagle-eye view: See everything scheduled in one place, making it simple to spot gaps, adjust post timing, and analyse your nonprofit social media strategy's effectiveness.

Tools of the Trade

There are loads of fantastic scheduling tools out there:

  • Hootsuite
  • Buffer
  • Sprout Social
  • AgoraPulse

Each has its own strengths, so take time to find the perfect match for your budget and needs. If you're feeling overwhelmed with the choices, feel free to reach out to me for some nonprofit training or coaching!

The Final Verdict

Scheduling tools are a must-have for any charity or nonprofit looking to up its social media game. So, embrace the power of planning and watch your online presence flourish!

Want to know what tools I use and which I recommend to my consulting clients? Check out the bite-sized implementable information inside the The Training Vault. 

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