Overcome Procrastination and Boost Your Socials

social media Jul 05, 2023

Do you feel like you're procrastinating on your socials?

Are you pushing tasks from today's to do list tomorrow... and then again? 

Working with my consulting clients, I see the most common cause of procrastination is overwhelm. While you have all the ideas you need, it can be so hard to know where to start and what order to work in. 

So today, I wanted to share my top tips for beating the social media procrastination trap!


SCHEDULE time once a month for your social media brainstorm and content creation session. Treat it like a meeting with your boss, you can't miss it and can only move it in a real emergency.


BREAK IT DOWN into smaller pieces. Focus on checking your analytics for insights. A brainstorm time to get your content ideas together. Then creating content. Then making visuals. Then scheduling. 


START with the best or the worst. If you find something particularly challenging to create in your content calendar, 'eat the frog' and do it first. It makes the rest of your session easy. Or if you're struggling to start at all... pick the thing you're going to enjoy doing the most. It will at least get you going. 


Have a CONTENT RESOURCE LIBRARY. Set up a document or a file where you list all the places you might be able to share content from, get ideas from, be inspired by or find your organisation's content. It saves time and helps you get a lot of ideas down quickly.


CREATE STRUCTURE for your posts. Know what days and when you want to share across your different digital media channel. Is Tuesday email day and Wednesday is when you do an Instagram reel? It's easier to work out what you have to create and how much of it, if you know where the gaps are. You may surprise yourself by realising there isn't as much as you thought to do.


If you need more help, you can also take my '3-Month Content Planner' class and I'll teach you the exact process I use. 

Hope these ideas help get you moving forward this week!

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