Blogging – is it really worth the effort?

We get a lot of not-for-profits asking us if it’s worthwhile starting a blog, so we thought we’d use this blog to answer this question.

Blogging can be seen as the backbone to all social media content. Hubspot says that 92% of organisations who blog multiple times per day have acquired a customer from their blog.

Not only can a blog draw traffic back to your organisation’s website, it can help boost your Search Engine Optimisation (SEO), which is key to customers finding out about you.

SEO affects the placement of your organisation in the search results page when someone Googles you – a higher SEO gives you a higher ranking.

The key to boosting your SEO is to choose topics for your blog posts that are related to your services.

You may be thinking, I already have a website that could do all of these things, do I really need a blog?

The answer is no, you don’t really NEED a blog, however, blogging is a powerful tool to showcase a side of your organisation that isn’t always otherwise accessible.

The Starlight Foundation is a great example of a not-for-profit organisation who utilises their blog to share heartfelt stories about brave patients.

Check out this powerful story about Lauren’s Starlight Wish and how the Starlight Foundation went the extra mile to make her wish come true.

Creating a blog also gives you another opportunity to network with your target audience.

Possible interactions include:

 – People hearing about your events and attending or volunteering.

  – People signing up to your email database.

  – People sharing your blog content via social media.

  – People starting conversations by leaving comments on your blog.

  – People contacting you to ask for more information about your services.

Of course this will not happen overnight, but after a while you’ll gain loyal followers and see your organisation furthering its exposure.

What have you got to lose?