Anna Hill - Head of Mentoring

Anna is our amazing Head of Mentoring. Anna leads the mentoring team within Hancock Creative's education programs. Drawing on her diverse experiences in finance, fashion, information media, manufacturing, retail, beauty, and freelance writing, this has given Anna a front row seat to her true passion; people and why they do what they do.

Anna has worked closely with over 300 worthy causes around Australia guiding them to advance their social media presence and marketing, increase brand awareness, improve fundraising and attract and retain staff and volunteers.

Anna's sweet spot includes;

• Story structure (for replicable results)
• Target audience psychology (understand the why so you can adjust the how as necessary)
• Altering workplace practices for positive impact on workplace culture (teamwork makes the dreamwork)
• Asking probing questions (so we don't fall into the trap of working off a false assumption leading to poor decision making

Anna works with you to amplify your talents and capabilities to assist you to to be the best version of yourself.

Vlad Stevanovic

Vlad is our tech guy and hands down the nicest person in pretty much the whole of Australia.

Vlad is a firm believer in being customer-centric and believes everything we do involves engaging in and with the people around us. By putting the people we want to serve and help first, we ultimately create a positive and impactful experience. Vlad's superpower is empathy. By collaborating with you he'll help you to implement a strategy that tells your story in a meaningful way to help your audience achieve their goals along the way to achieving your mission.

Vlad's sweet spot includes;

• Digital strategy (holistic approach to achieving online goals)
• UX research (target audience research)
• Psychographics (methodology to identify psychological attributes of audience)
• Storytelling (empowering your viewers to be a participating hero with your organisation)
• Video strategy (types of video to shoot for social, monitor and optimise for engagement)
• Facebook metrics (using data to optimise content for audience)
• Facebook advertising
• Online funnels (driving ads to landing pages to generate traffic/leads/donations etc)
• Website analytics (understand your viewer’s behaviour)